info@destination.co.za | 011-4340-8763
Tourism Marketing
Where Independent Hospitality Meets Big Exposure
Digital Marketing Agency that helps Restaurants, Hotels, Guest-Houses, Lodges, Game reserves & Travel.
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Hospitality Ad Specialits
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Performance-Driven Digital Marketing Agency for Tourism & Hospitality
71% of internet users are more likely to book a hotel if they follow the brand on social media. Social media is the perfect platform to build trust and foster long-term relationships with guests.
Social Media Gurus
By creating engaging content and interacting with your followers, we can build a community of people who are interested in what you have to offer. This can lead to increased bookings and revenue.
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Building connections and relationships with customers
Creative Media Strategies
By creating engaging content and interacting with your followers, we can build a community of people who are interested in what you have to offer. This can lead to increased bookings and revenue.
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Clients Trust Destination To Promote Their Brand or Products
Don’t Just Host Guests. Know Them.
We’re a digital marketing agency built specifically for independent hotels, guesthouses, and lodges. Our tools and strategies help you convert guest data into personalized marketing campaigns that increase direct bookings and reduce reliance on OTAs. Unlike generic marketing agencies, we specialize exclusively in hospitality marketing intelligence for South African independent properties. We understand your unique challenges, from seasonal fluctuations to competing with large hotel chains.
organic searches
Tours & Experiences
A digital marketing agency can help you package and promote unique tours and guest experiences that set your property apart. Whether it’s guided hikes, cultural excursions, or cooking classes, we ensure your offerings are visible online and easy to book. By leveraging your guest data, seasonal demand, and local insights, we help position your experiences as unmissable highlights of a guest’s stay.
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SEO & Local Search Optimization
Ensure your experiences show up on Google when travelers search for things like “safari tours near Nelspruit” or “wine tasting in Stellenbosch.
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Content Marketing & Blogging
Create engaging blog posts or landing pages about your tours (e.g., "Top 5 Hidden Waterfalls in Mpumalanga") to attract organic traffic and drive conversions.
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Online Booking Integration
Make your experiences bookable via your website or social channels using integrated booking tools.
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Email & Retargeting Campaigns
Promote seasonal tours or last-minute deals to past guests or website visitors.
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Social Media Ads & Influencer Partnerships
Reach new travelers via targeted Instagram or Facebook ads, and partner with travel influencers to showcase your offerings.
increased revenue
Accommodation & Bookings
Digital marketing transforms your accommodation from just being “listed” to being desired — and booked — on your own terms. Whether it’s guided hikes, cultural excursions, or cooking classes, we ensure your offerings are visible online and easy to book. By leveraging your guest data, seasonal demand, and local insights, we help position your experiences as unmissable highlights of a guest’s stay.
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Direct Booking Strategy
Reduce reliance on OTAs like Booking.com by building a strong direct booking engine, optimized for speed, mobile, and trust.
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Guest Data Activation
Collect and segment guest data to send personalized offers, upsells (e.g. room upgrades, breakfast add-ons), and loyalty rewards.
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Conversion Rate Optimization (CRO)
Test and refine your website copy, images, calls-to-action, and layout to convert more browsers into bookings.
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Performance Tracking & Analytics
Know exactly where bookings come from, and which channels perform best — then double down on what works.
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Reputation & Review Management
Monitor reviews, respond promptly, and amplify positive guest feedback across platforms.
bookings
Transport & Travel Logistics
Travel convenience is a major factor in the guest decision-making process. We help communicate your transport offerings — from airport transfers to shuttle services and local transport partnerships — so guests feel confident and cared for before they even arrive. Clear information, easy bookings, and trust-building content reduce friction and elevate the full guest journey.
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Add-On Upselling via Booking Funnel
Promote transport options as part of your online booking process (e.g. “Add airport transfer for R300”).
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Targeted Email Follow-Ups
Use automated emails to upsell transport services after a guest books accommodation.
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Google Maps Optimization & Local Listings
Help guests easily find your property and transport-related services through local SEO.
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Strategic Partnerships & Affiliate Marketing
Promote local transport providers or tour operators in return for commission or referrals — all trackable with digital tools.
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Trust-Building Content
Create guides like “How to Get From OR Tambo Airport to Our Lodge” or “Top 3 Travel Tips for First-Time Guests” to reassure and educate travelers.
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Why Partner With Us?

Data-Driven Strategy

More Direct Bookings

Hospitality Expertise

Repeat Guests & Loyalty
F.A.Qs
What exactly do you offer?
We help independent hospitality businesses turn guest data into direct revenue. This includes guest data analysis, personalized marketing campaigns, email automation, and OTA dependency reduction — all tailored to your property.
Do you work with small properties like guesthouses or lodges?
Yes! In fact, we specialize in working with independent properties that don’t have in-house marketing teams. Whether you have 4 rooms or 40, we help you compete effectively with larger brands.
How is this different from hiring a normal digital marketing agency?
Unlike generalists, we focus 100% on the hospitality sector. Our strategies are built around accommodation booking behaviours, guest data insights, and increasing direct bookings — not just clicks or followers.
Do I need technical skills to use your services?
Not at all. We handle all the strategy, setup, integration, and campaign management. You focus on hosting your guests — we’ll handle the growth.
How long before I start seeing results?
Most clients start seeing increased direct traffic, email engagement, and bookings within the first 30–60 days. Long-term strategies like loyalty building and remarketing compound over time.
How much does it cost?
We offer tiered pricing based on your property size and needs. Most clients see ROI within the first 60–90 days. Schedule a call, and we’ll provide a custom quote after assessing your goals.
Tap into your existing guest data to create laser-focused marketing campaigns.
Reduce OTA commissions and increase profit per stay.
We know local hospitality — our strategies are built for South African properties.
Convert one-time visitors into repeat bookings with targeted re-marketing.
Wiser
Expert strategies from more than a decade of experience, we know what works for tourism brands online.
Stronger
Powerful networks enhancing your brand, we align with the best digital marketing providers.
Faster
Swift execution with top industry standards, our team is highly skilled with great turnaround times.
Case Studies
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